Your parenting partner: from fertility to grade 1
Curiosity Table Activity Station for toddlers
(R2 199,99) sparks STEAM learning with gears, lights, colour circuits, art panels, and 65+ melodies in three languages; grows with baby, fosters creativity, motor skills, and problem-solving. Read more below and enter the competition on our competition page.
Ocean Explorers Go Opus Go 4-in-1 Crawl & Chase Activity Toy (R1 199,99) inspires movement, music, and learning through Tummy Time, Sit & Play, Chase & Dance modes, teaching numbers, shapes, colours, opposites & motor skills. Read more below and enter the competition on our competition page.
Brought to you by Baby Einstein
Play is pure magic for babies and children. It’s how they explore themselves and the world, building cognitive, physical, social, and emotional skills.
Before they have language, babies learn through their senses—listening, tasting, touching, seeing, and smelling. These experiences help them engage, feel safe, and thrive.
Sensory play supports development in powerful ways. Research links rich play experiences with better stress coping, emotional intelligence, resilience, and social skills.
Sensory play engages the senses: sight, touch, hearing, smell, and taste. It can also involve movement, balance, and body awareness. When a child uses two or more senses at once, that’s multisensory play.
Why multisensory matters
Multisensory learning is based on “whole brain” learning: when multiple senses and brain areas work together, learning tends to stick. It mirrors real life, where children take in information from many directions at once.
Multisensory play strengthens fine and gross motor skills, problem-solving, and emotional regulation, while boosting creativity, focus, and concentration. Over time, these foundations support communication, early language, and literacy.
Multisensory moments are everywhere. On a simple walk, a child can hear a sound (like acorns dropping), feel a smooth object in their hand, notice colour and shine, and breathe in fresh outdoor smells—all in minutes.
How to incorporate multisensory play
As your child’s first teacher, you can encourage creative play without fancy equipment. Look for chances to combine senses during everyday routines.
Try an activity mat or safe household objects with different textures, colours, and sounds. Rotate a few items to keep things fresh, and follow your baby’s lead as they explore.
Keep it simple: sing and dance (sound + movement), play in front of a mirror (sight + body awareness), explore water, grains, sand, or cotton balls (touch + sometimes sound), and enjoy music and outdoor time. Bath time and meal time are multisensory, too.
Happy playing, learning, growing, and discovering!
One lucky reader wins these two toys. Go to our competition page to find out how to enter.
The total prize is worth R3 399,98!
Competition closes 15 July 2026.
Follow @babyeinstein_southafrica on social media.
Baby Einstein toys are available at baby retailers nationwide.
Little ones have their own way of saying "ouch" - some cry, some cling, some go quiet. When these moments come, Panado®’s Paediatric Range of syrups get to work immediately1 delivering the trusted2 pain relief South African families have relied on for generations.
While older children can usually tell you how they're feeling, younger ones may have a harder time explaining what they’re feeling and exactly where it hurts. They do, however, give us clues by certain behaviour. A baby may arch their back, draw up their legs, or cry in a tone that sounds different from usual. Some become unusually fussy or restless, while others withdraw and lose interest in eating or playing.3 You may also notice changes in their facial expressions, such as a furrowed brow and tightly closed eyes.4
Even though infants are still developing and can’t exactly say, “Mommy, I’ve got a throbbing headache, could you pass the paracetamol?”, they absolutely do feel pain, and the good news is that their pain can be managed and treated.4
With its paracetamol-based infant drops5 and paediatric syrups6&7 Panado® has always been a go-to choice for parents when it comes to easing pain and discomfort in babies and children, including:
Teething
Toothache
Fever
Headache
Sore throat
Panado® Strawberry6 syrup, and Panado® Peppermint7 syrup with improved taste,8 get to work immediately1 to ease pain and bring down fever. No more scrunched-up noses or stubborn pouts. Each pack also includes clear dosage instructions, so parents can feel confident they’re giving just the right amount every time.
For babies from three months, Panado® Infant Drops5 are specially formulated to provide safe, accurate relief. The drops are alcohol and sugar-free and come with a precision dropper that makes measuring simple and stress-free. It’s no surprise that Panado® Infant Drops were named Product of the Year in the Child Health category,9 a recognition of the trust2 families and caregivers continue to place in the brand.
For added peace of mind, parents can simply scan the QR code or use the online Panado® Dosage Calculator at https://panado.co.za/dosage-calculator, which adjusts according to a child’s age and weight. This extra step helps ensure the right dose every time.
The Panado® Strawberry syrup packaging now proudly lists the key pain occasions right on the box, giving parents quick, easy-to-spot guidance when they’re searching for the right pain relief. Because when a child is uncomfortable, there’s no time to second-guess.
Panado® has been passed down through generations and relied on by families across the country. While pain may be part of growing up, with Panado®, relief is always within reach, giving parents the confidence to comfort their children quickly and safely. And let’s be honest, when the kids feel better, everyone in the house feels better too.
Because a child is so very important to us, we have come up with some practical advice so that your child is well-protected from its very first trip.
Child car seats for vehicles are probably the most important safety measure for children. When travelling with newborn babies you should take into account the following recommendations:
The child seat should be specifically designed for newborns and small babies, given that they can prevent up to 90% of serious or fatal injuries that can occur in a car accident. You should never travel with the child in our arms.
You should have a child seat ready for the day that the mother gives birth. We recommend being particularly cautious about second-hand child seats, given that they might not be in perfect condition and may not be able to protect the child as well.
Practice how to correctly install the child seat before putting the child in it. The ISOFIX system is designed to avoid errors in installation.
Whether the trip is a long or a short one, the newborn baby should always travel with a child restraint system appropriate for its weight and height.
The baby should not be seated in an upright position. A slightly reclined position halfway between lying flat and sitting up is the most recommended.
As the child grows, the child seat should be changed.
The child seat must be placed on the rear seats. The only exceptions are if the vehicle does not have rear seats, if the rear seats are already occupied by other children in child seats or if child seats cannot be placed on them.
The safest seat is the middle seat as it is further away from the doors. However, ISOFIX anchors are usually fitted onto the two side seats. In this case it is best to place the child restraint system on the rear seat behind the front passenger seat in order to have better access to the child and to be able to see the child.
You should never place a child facing the rear in the passenger seat if the airbag cannot be disabled.
The child restraint should be an approved model. The European ECE R44/04 and R129 (i-Size) standards are currently in force. This means that the child seat model has been subjected to certain safety tests before being put on sale.
Many children tend to pull their arms out of their harness. Allowing them to do so can seriously affect the young child's safety and could even lead to the child coming out of the seat completely.The harnesses must be correctly adjusted to the child's body. You should only be able to fit two adult fingers between the harness and the child's body. This way the system will be at its most effective when needed.
It is crucial not to interfere with the harness buckle, given that in an accident it can hamper the process of getting the child out of the seat. Furthermore, we should not alter any other part of the child seat since everything is designed to function in the event of an accident and to offer the maximum protection possible.
Sometimes adults travel with a child held in their arms. This happens more frequently than it should and is very dangerous since if an adult is wearing a seatbelt when the car brakes hard or is involved in an accident, the child will be thrown against the dashboard or the windscreen. If the adult were not wearing a seatbelt they would crush the child with a force of 1000kgs.
Children MUST always travel in their car seat, without exceptions! There are no excuses such as "it's ok they are by my side" or "we are only going slowly"…. Don't allow the child to complain. We must educate them to understand that their car seat is not optional. If they learn this from an early age, they will assume it's the most normal thing in the world. It is also an investment in their future safety and hopefully they will become responsible adults where road safety is concerned and always use their seatbelt.
The majority of traffic accidents happen close to home. What is more, a collision at only 50km/hr. can be fatal to an adult if not using a seatbelt or a child that isn't using a child safety seat.
Children learn by mimicking what they see and we cannot teach them to use a car seat if we don't use our seatbelt. If we don't use it we are sending a message to our children that "using a child car seat or a seatbelt is not that important".
An adult that is not wearing a seatbelt can crush a child in a collision: an adult weighing 75 kilos can see there weight in a crash multiplied up to more than 1000kgs.
Children, even the smallest of them are aware of all our gestures and habits so as well as seatbelts we must set a good example with regard to traffic lights and road signs, as in all of our behaviour at the wheel. Behave, as you would wish them to in the future where safety is concerned.
Globally, women make up about 47% of the workforce, compared to 54% in South Africa, according to a Stats SA report in 2023.
Often mothers find themselves in a tug-of-war between trying to nurture their babies and providing for the family. Balancing breastfeeding and a return to work can be one of the most challenging parts of early motherhood. After all, WHO and UNICEF recommend that mothers exclusively breastfeed their babies for the first 6 months of life and continue to breastfeed for 2 years or more.
While many mothers wish to continue breastfeeding after maternity leave, practical hurdles and workplace culture can make it difficult.
If we strive towards creating more supportive, breastfeeding-friendly workplaces, it can have a ripple effect on the health and well-being of our mothers and their children.
Let’s dissect this in more detail…
Why Supporting Breastfeeding at Work Matters
By now you might know that breastfeeding has profound health benefits for both babies and mothers. Infants benefit greatly from reduced risk of infections, allergies, and chronic diseases.
For mothers, it helps with postpartum recovery and reduces the risk of certain cancers. But, have you ever thought of breastfeeding as being beneficial for businesses?
From a business perspective, supporting breastfeeding can:
-Reduce absenteeism due to child illness
-Improve employee retention and morale
-Enhance company reputation for supporting family health and gender equity
A local study conducted in Worcester, Western Cape in 2024 found a few consistent factors that seem to support and enable mothers in continuing their breastfeeding journey through the employment phase.
These include support from immediate family members, such as grandparents, spouses and siblings. Encouragement, motivation, advice and assistance with household chores and errands was found to be particularly supportive.
Legal Protection
In many countries, laws now protect the rights of lactating employees. In South Africa, for example, the Basic Conditions of Employment Act (No. 75 of 1997) allows for two 30-minute breastfeeding or expressing breaks per day for the first six months after birth.
Not leaving the mother with much time to continue this practice, if you think about it. But for now, it’s something!
Employers are NOT required by law to provide any of the following:
-Paid maternity leave
-A clean, private space for expressing breast milk (the bathroom does not count)
-Flexible working hours for pumping or breastfeeding
-Storage and cleaning facilities for expressed milk (like a refrigerator)
These are definite aspects that we need to advocate for. Updating legislation to include these aspects, while also regulating compliance will make a world of difference to breastfeeding rates and all the benefits that follow.
Understanding and upholding these rights is not only a legal obligation but a step toward creating a truly inclusive work environment.
Common challenges
Often the fear of judgement, discomfort and lack of support can drive women to stop breastfeeding before they even return to work.
Despite some legal protections, many women face practical and emotional challenges when returning to work:
Lack of private space: Often, the only available place is a restroom. These are unhygienic environments that we would not recommend for handling breast milk.
Time constraints: Tight schedules and back-to-back meetings make it hard to stick to a pumping routine. Pumping may require anything from 15 minutes to 30 or more, depending on the quality of the pump, set up required and cleaning and storage. A rushed and anxious setting is not ideal to get the love (lactation) hormones to flow for efficient and comfortable pumping.
Stigma or discomfort: Some colleagues may lack understanding or empathy, leading to feelings of shame or guilt. Not having a private room to pump may further aggravate negative feelings or lack of motivation to pump.
These barriers can contribute to early weaning, which may not be the mother’s choice, but a result of inadequate support.
Practical Tips
If you’re preparing to return to work while continuing to breastfeed, here are a few strategies:
Plan Ahead
Talk to your employer before your return to discuss your needs.
Map out your pumping schedule based on your baby’s feeding routine.
Check the facilities to allow yourself to prepare adequately. Is there a private space for pumping? If there’s a private room with a chair, electrical outlet, and fridge access.
Bring the right gear
Invest in a good-quality breast pump. Visit your nearest Breast Pump Demo centre to guide you on a suitable option for your work environment.
Pack breast milk storage bags or containers.
Bring a cooler bag with ice bricks if no fridge is available.
Communicate openly
Let your manager and co-workers know when you’ll be unavailable during pumping breaks (if you’re comfortable).
Use calendar blocks to protect your pumping time.
Take care of yourself
Stay hydrated and nourished. Packing lunch, snacks and water can help keep up with your high demands of working and pumping.
Try to relax during breaks, as stress can impact milk letdown. Looking at photos of your baby on your phone can help the milk to flow, or reading a book to take your mind off work.
Celebrate your efforts! Every drop counts. You are doing the absolute most for your baby!
Bringing home the bacon…
Breastfeeding in the workplace is not just a personal issue; it’s a public health priority and a workplace equity issue.
With the right support, mothers can continue breastfeeding while pursuing their careers.
Whether you’re an employer, colleague, or parent, your role in normalizing and supporting breastfeeding is powerful and necessary.
To the mothers silently persevering with pumping in the current climate…We solute you!
Author note: Caréne Joubert a registered dietitian and lactation consultant and the founder of Bump to Babe.
Websites: babywombworld.co.za and Bump to Babe